.1 Sign Face Area: the area within a single, continuous perimeter enclosing the characters, lettering, logos, illustrations, and ornamentation, together with any material or color forming an integral part of the display or used to differentiate the sign from the background against which it is placed.
.2 Sign Height: the distance from the ground plane beneath the sign to the highest point of the sign’s frame. Ornamentation atop signs, such as small caps and spires, are not included in the height measurement.